Data Products Tag

What is DaaP? Data as a product refers to a business model where a company generates revenue by collecting, processing, analyzing, and selling data to customers as a standalone product or as a value-add to existing products and services.    In this model, data is treated as a...

26 April, 2023

Today’s market is all about data. Consumers want to capture information relevant to their user experience; marketers want to capture that information to customize offerings for the consumer; enterprises want to turn data into business intelligence so as to secure a core competitive advantage; and...

29 April, 2013