Holding Your Files Hostage
Bitcoin is a virtual currency. Transactions are made anonymously without bank involvement. Since Bitcoins aren’t tied to any country or subject to any regulations, international payments are easy and cheap. Every user has a Wallet ID, but the names of the buyers and sellers are never revealed. This level of anonymity provides the perfect breeding ground for transactions such as ransomware.
Big Data, Big Decisions
A consumer-oriented company can use big data to listen to, learn from, and leverage consumer feedback to produce targeted B-to-C campaigns. All of the feedback collected from social media and surveys allows a company to build and update consumer profiles and then execute personalized marketing and advertising campaigns.